TSTO

Artek approached Tsto to design a visual identity for their new flagship store, Artek Helsinki. The Artek Helsinki Store is a showroom and a shop for Artek products. The store carries an interesting selection of homeware products, books and magazines, and the store hosts a wide range of events and talks.

Our task was to come up with a visual system based on Artek’s existing corporate identity, which we layered with an additional typeface, a set of illustration panels and new visual guidelines. The illustrations rely on close-ups of distinct forms and details within the Artek product range, all cropped into a shape of a square.