TSTO

Jacobin is a leading voice of the American left, offering socialist perspectives on politics, economics, and culture. The print magazine is released quarterly and reaches 75,000 subscribers, in addition to a web audience of over 3,000,000 a month. Tsto was asked to help renew the visual identity of the New York based magazine.

The guillotine, both in the custom J-serif and as a separate element became a frequently used component and a visual tool that ties the rest of the identity together with the macabre symbolism of the Reign of Terror time period. Using various cuts of Lateral by Schick-Toikka gives the identity flexibility to produce typographic hierarchies in various usages.