GARDEN – CENTER OF FINNISH FASHION • 

GARDEN – CENTER OF FINNISH FASHION • 

GARDEN – CENTER OF FINNISH FASHION • 

GARDEN – CENTER OF FINNISH FASHION • 

GARDEN – CENTER OF FINNISH FASHION • 

GARDEN – CENTER OF FINNISH FASHION • 

GARDEN – CENTER OF FINNISH FASHION • 

GARDEN – CENTER OF FINNISH FASHION • 

2018
Garden

PHOTOS
Tuomas Uusheimo

CATEGORIES

identity

Garden showcases Finnish fashion in the center of Helsinki. It hosts a curated collection of stores by Finnish brands such as Samuji, Arela, R/H and Nomen Nescio. The visual identity is based around a modular logotype. The logo particles also act as building blocks for a set of abstract illustrations.